2017 millet has five core strategies and one small goal

"The income is worth hundreds of billions!"

Lei Jun played these big characters at Xiaomi's annual meeting and explained that this is "a small goal" of Xiaomi 2017.

The annual meeting has always been to boost morale, and Xiaomi is no exception. In his speech, Lei Jun said that "the worst time has passed." Xiaomi should continue to adhere to the values ​​of "sincerity" and "love" and encourage everyone to "shoulder their sleeves and work hard."

Lei Jun said, "2016 is the first year of Xiaomi's remedial course." Xiaomi suffered a shortage of goods for four months last year, which made Lei Jun aware of the complexity of the mobile phone supply chain.

“It’s not enough to do e-commerce now. To upgrade the business model, upgrade the pure online model to the online “new retail”.”

He also reviewed the 7 years of Xiaomi's entrepreneurship, saying that Xiaomi has eliminated the cottage and activated the quality improvement of the entire mobile phone industry. The hardware ecosystem also provides a series of world-class products, providing hundreds of excellent products and completely changing a lot. The face of the industry.

From the first day of the birth of Xiaomi, there is a dream of becoming a great company. Compared with the pursuit of profit, Lei Jun believes that the pursuit of product experience is more promising. Compared with the channel price increase, he believes that the real price of real materials will eventually be more popular.

This is destined to be a road of honor with thorns. It can withstand the hardships and suffer grievances before it can run to the sea of ​​our dreams.

In 2017, Xiaomi's five core strategies will focus on: black technology, new retail, internationalization, artificial intelligence, internet finance.

Previously, Lei Jun had revealed that Xiaomi had invested in 77 eco-chain companies, 30 of which had already released products, and 4 of which became unicorn enterprises. Among them, 16 had annual incomes of over 100 million and 3 had annual revenues of over 1 billion.

The following is the full text of Lei Jun’s speech:

Dear students of Xiaomi:

happy New Year everyone!

In the past 2016, for all Xiaomi people, as General Secretary Xi’s speech in the New Year’s speech is “an extraordinary year and an unforgettable year.” 2016 is Xiaomi’s “first year of remedial course”. We have taken the initiative to slow down and adjust, and we have still achieved a series of achievements that have been carried forward and have far-reaching effects.

The most important results are 6

Adhere to technological innovation and break through the high-end market of mobile phones. Xiaomi is an engineer-led company. "Exploring black technology" is the pursuit in the bones. In 2016, Xiaomi 5 launched the world's first four-axis optical image stabilization and 3D ceramics. Xiaomi 5s is the first super-sensing camera in China with a unit pixel area of ​​1.55um. It is also the world's first non-porous ultrasonic fingerprint. At the end of the year, Xiaomi Note2 took the lead in adopting a hyperbolic flexible screen, while Xiaomi MIX launched a full-screen and all-ceramic body in the world.

The total number of patent applications in the world has exceeded 16,000, and the total authorized amount has reached 3612 projects, of which 1,767 are foreign-related patents.

It is with these continuous technological innovations that we can break through and stabilize the high-end mobile phone market.

New retail triumphs in 2016 We are still the king of mobile phone e-commerce, Tmall "double eleven" four consecutive championships. We also upgraded Xiaomi Home to a branded retail flagship store. So far, 54 have been opened, and a fire has been opened. The annual sales of Shanghai Joy City Store, Beijing Colorful City Store and Zhengzhou David City Store have exceeded 100 million yuan. This year we plan to open 200 stores and plan to open 1,000 Xiaomi homes in the next three years.

The international business is growing at a high speed. In 2016, our international business achieved breakthrough progress. In October, the Indian market sold 1.35 million mobile phones, and its annual sales exceeded US$1 billion. It has successfully ranked among the top three in the Indian mobile phone market.

The overall rise of the ecological chain with Xiaomi mobile phone as the core In 2016, the ecological chain system around Xiaomi Mobile has a revenue of over 15 billion yuan and connected more than 50 million smart devices. Xiaomi has also become the world's largest intelligent hardware incubation ecosystem.

The Internet business model has been fully verified. Last year, our Internet revenue doubled, and the international battlefield and eco-chain business also achieved great success. Xiaomi’s business model has been fully verified.

Management upgrade and efficiency improvement Take the mobile phone department as an example. After the management structure was adjusted, the team size doubled within half a year, further strengthening product development, supply chain and quality management. At the same time, we are also strengthening the informationization of corporate governance, based on this, and comprehensively promote refined management.

Despite the difficulties, we have achieved dazzling results. Thanks to all the millet people for their determination and hard work, thank you!

The worst time has passed.

The achievements are extraordinary and the challenges are unforgettable. In the past few years, we have rushed too fast, creating a miracle of growth in the history of modern business, but also overdrafting some of the growth in advance. Therefore, we must slow down and make up the lessons carefully, and it is better to make up earlier than to make up for it.

The e-commerce sales model that Xiaomi started has also encountered challenges. It is not enough to do e-commerce now. After all, e-commerce currently accounts for only 10% of total social retail sales. Although the mobile phone market is better, it is only 20%. Xiaomi is an ambitious company. It is uneasy to be a good e-commerce mobile phone company. Therefore, to upgrade the business model, we must upgrade the pure online model to the online “new retail”.

At the same time, we suffered a shortage of goods for four months last year. The mobile phone supply chain is very complicated. In the past few years, we have not accumulated enough in this area. Coupled with some objective factors, this is not compensated by the efforts of the past year. However, the worst time has passed. Talking about technological innovation and products, we were stronger last year than last year, and this year is definitely stronger than last year!

Five core strategies and one small goal

How to do it in 2017? "The sky won't drop the pie, pick up the sleeves and cheer!"

This year, we will focus on five core strategies: black technology, new retail, internationalization, artificial intelligence and internet finance.

In the first three points, we have been fully committed in the past year and have achieved excellent results in stages. Here I will focus on the last two.

AlphaGo unexpectedly beat the top chess player Li Shishi unexpectedly last year. Recently, a 60-game winning streak called Master was swept across all human masters. I wrote an article last March, and AlphaGo blew the horn of artificial intelligence to change human life, so that everyone can see the broad prospects of artificial intelligence.

Last year, Xiaomi's new face detection algorithm won the first place in the authoritative FDDB face detection accuracy rate. When human information grows exponentially, we need artificial intelligence that can be deeply learned to provide us with powerful assistance to help us make human life easier and more convenient. This is obviously our mission.

In addition to artificial intelligence, finance is also a major event that we will open up this year. In the last few days of 2016, our family also opened a bank. New Network Bank was established and we are the second largest shareholder. In addition to this news that everyone knows, we have actually set up a team of more than 300 people, and have completed the entire field of loans, insurance, securities, wealth management and payment in the financial sector, and also obtained a variety of financial licenses.

This is of vital importance to the future of Xiaomi. In the future, all business giants will be Internet companies and financial companies. The future of finance will be based on artificial intelligence and big data. Today we are still a startup company, but we also have such ambition and ability.

It is a little excited to say it. In the New Year, we also set a small goal. In 2017, the overall income of Xiaomi broke through 100 billion yuan.

More important than the 100 billion revenue is the values

Sincerity and love are the values ​​of Xiaomi. Sincerity is the practical and practical material to make products with excellent quality and good price. We are friends with fans and listen to users' needs. Love is to gather a group of brothers and sisters who pursue the ultimate products. Everyone does what they like, and they insist on Qingshan. Relax, do not look back and enjoy the entrepreneurial fun.

This is why the millet is the core of Xiaomi. If you are not sincere, you can't do things with kindness, and you can't live for a long time. Users will always see through you. If you don't love, you can't insist on the pain of loneliness and death in the long-distance running. A truly moving product.

Our vision is to make everyone enjoy the fun of technology. If you can't enjoy this process, how can you let users enjoy the results?

In fact, our sincerity and love have profoundly changed the part of the world and profoundly affected the lives of hundreds of millions of people.

Looking back at Xiaomi's entrepreneurship for 7 years, we eliminated the cottage and activated the quality improvement of the entire mobile phone industry. The hardware ecosystem also provided a series of world-class products, providing hundreds of excellent products and completely changing the face of many industries.

From the first day of the birth of Xiaomi, we have a dream of becoming a great company. Compared to the pursuit of profit, I believe that the pursuit of product experience is more promising. Compared with the increase in the price of the channel, I believe that the real price of real materials will eventually be more popular. This is destined to be a road of honor with thorns. It can withstand the hardships and suffer grievances before it can run to the sea of ​​our dreams.

Thanks to all the brothers and sisters of Xiaomi, thank you for your great efforts in the past and in the future. After a few decades, each of us can proudly say that we have contributed to the great cause of transforming youth and blood and using technology to change the way people live.

Lei Jun

2017.1.12

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